website copywriting how to

Good Web Copy Answers “Why” and “How”

Writing effective copy for the web synthesizes persuasive benefits and features that solve problems in a format that makes easy for your prospect to:

> skim
> locate more information, and
> act on it.

Keep these essentials in mind:


Focus on the most essential part of your sales copy. Headlines should demand attention and entice your reader to find out more.



Keep it brief and to the point. Let readers know exactly what you have to offer.



Break up copy blocks with small headlines and make it easier for readers to find specific information of interest. Include action verbs if possible, but avoid full sentences.


Small Paragraphs & Bullet Lists

Limit each paragraph to four or five lines, or incorporate bullets for faster reading. Link key words to help visitors find more information about specific topics of interest.



Overcome Internet skepticism and provide a solid, no risk, money back guarantee. Provided a limited time free trial or download to remove prospect risk.



Reinforce your risk-free message by including a testimonial on the same page.



Always include multiple ways to contact you.

> Create multiple ways to respond.

> Post compelling offers.

> Provide sign ups.

> Ask for the order. Then make it easy for your visitor to place one.


Too Busy to Write Web Content?

Help is just one click away! XtraMark creates online content for:

> websites

> landing pages

> blogs

> e-newsletters,

> e-mail marketing

> social media, and

>xtra stuff!

About the XtraMark Name

Web Design Albuquerque XtraMark Marketing Agency Branding Logos Social Media Videos

Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.