Marketing to Women Business Owners

The number of businesses owned by women in the United States has increased 59% since 1997, according to an estimate from American Express.

Those 8.6 million firms are generating more than $1.3 trillion in revenue and employing nearly 7.8 million people, according to the 2013 State of Women-Owned Businesses Report from American Express Open, a small-business arm of the company.

Here are some tips for marketing to women business owners:

 

Build a relationship before you try to make the sale

AT&T makes philanthropic contributions to initiatives like equal opportunity programs and family services. AT&T also supports groups like the National Association for Women Business Owners.

 

Be prepared for a longer sales cycle

Women will take time to consider the impact of a decision before making it.

 

Provide references

Women are more likely than men to ask others about a product or service. Women are also likely to give referrals if they’re happy with their experience.

 

Focus on your benefits to others

Women take into account how a purchase will affect their employees or clients.

 

Do business with other women business owners

If your company buys from women-owned businesses, women are more likely to buy from you.

 

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.