Principles of Good Graphic Design

There’s an acronym that’s key to every good design:

CRAP BUMD!

To improve your visual communication and ensure your message is conveyed with impact, XtraMark incorporates these key principles for good graphic design:

 

 

 

Contrast

Contrast creates visual interest by placing two different objects next to one another. How can you create contrast? There’s lots of ways:

> Size

> Color

> Value

> Fonts

> Emphasis

> Shape

> Texture

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Repetition

> Repetition strengthens the visual unity of a piece.

> Consistency in repetition conveys quality and professionalism.

 

 

Alignment

> Strong alignment creates a visual connection between elements. This helps direct eye flow.

 

 

Proportion

> The size of an element is normally based on importance.

> The most important element is usually largest in size

> The remaining elements are sized in relative proportion to help prioritize visual communication.

 

 

Balance

> If your design is balanced, the audience will not notice the elements as being individual. Your whole design becomes one piece and the viewer’s eyes flow from one element to the next seamlessly.

 

 

Unity

> People look for unity in everyday life experiences to make order of things and to make sense of “the whole picture.”

> Good design incorporates unity to achieve the same communications goal for your message.

 

 

Message

> Words and design both convey a message.

> The overall design and the images presented should reflect your intended message.

 

 

Dominance

> What gains the most attention in your design?

> Whether you choose a visual, music, motion, text, or a combination, the dominant design elements should convey your main message and move the viewer’s eye within the design to maintain interest and participation.

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.