To determine whether entering a partnership is right for you, first make sure it’s in line with your company’s business objectives.
Develop your ideal mix of companies, a process to attract those types of companies, and a screening process that can measure the value of a partnership with each company you consider.
Here are a few of the top reasons companies partner:
To take advantage of brand association
To acquire and integrate new technology
To bring in outside expertise, such as engineering
To target a key sales channel or vertical market
To outsource functions that are not mission critical
To bring together complimentary sales forces