Top Reasons Companies Partner

To determine whether entering a partnership is right for you, first make sure it’s in line with your company’s business objectives.

Develop your ideal mix of companies, a process to attract those types of companies, and a screening process that can measure the value of a partnership with each company you consider.


Here are a few of the top reasons companies partner:

To take advantage of brand association

To acquire and integrate new technology

To bring in outside expertise, such as engineering

To target a key sales channel or vertical market

To outsource functions that are not mission critical

To bring together complimentary sales forces

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.