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Top Reasons Companies Partner

To determine whether entering a partnership is right for you, first make sure it’s in line with your company’s business objectives.

Develop your ideal mix of companies, a process to attract those types of companies, and a screening process that can measure the value of a partnership with each company you consider.


Here are a few of the top reasons companies partner:

To take advantage of brand association

To acquire and integrate new technology

To bring in outside expertise, such as engineering

To target a key sales channel or vertical market

To outsource functions that are not mission critical

To bring together complimentary sales forces

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