When you think of cross-promotion, think the idea of a team effort sounds good? Remember these tips:

 

Find birds of a feather

The key to successful cross-promotion is to find other non-competing businesses that are going after the same customer base as your business.

 

Choose wisely

Remember that you are tying your company’s reputation to your promotional partner. Make sure that you choose businesses and people you trust.

 

Make sure it makes sense

Don’t spend money on promotions you think may not be right for your company. If your promotional partner and you are not seeing eye-to-eye on key messages, content or image, take a pass on the project.

 

Good paperwork = good cross-promotion

Once you’ve finalized the details, put everything in writing, including how much the promotions will cost, and how payment will be made. If a significant investment is required, consult an attorney.

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.