When you think of cross-promotion, think the idea of a team effort sounds good? Remember these tips:
Find birds of a feather
The key to successful cross-promotion is to find other non-competing businesses that are going after the same customer base as your business.
Remember that you are tying your company’s reputation to your promotional partner. Make sure that you choose businesses and people you trust.
Make sure it makes sense
Don’t spend money on promotions you think may not be right for your company. If your promotional partner and you are not seeing eye-to-eye on key messages, content or image, take a pass on the project.
Good paperwork = good cross-promotion
Once you’ve finalized the details, put everything in writing, including how much the promotions will cost, and how payment will be made. If a significant investment is required, consult an attorney.