Potential buyers have to weave their way through a daunting maze of marketing communications and product specifications when deciding to make a purchase.

The good news: if they are already looking, they are qualified prospects.

The bad news: you can lose a sale if you don’t convince them to buy.

Here are some tips for simplicity selling:

> What are the top three reasons a prospect should buy from you NOW?

> Make your message clear and easy to understand.

> Even the most complex, high-technology products can be described in user-oriented benefits which motivate prospects to purchase.

> XtraMark can help craft a consistent call-to-action for all your marketing materials and promotions so you don’t forget to ask for the order!