how to sell services

Need help selling services?

Successful “service marketing” differs from traditional product marketing. Because services are intangible, building awareness through trust is vital. When selling services, realize that…


85% of new business comes from referrals

Cold calls, direct mail & advertising typically yield a 1:1,000 return

Referrals yield a 2:5 return (40%)

Public speaking yields approximately 1 new clients for every 25 attendees


So, how do you get referrals? Over and above public speaking, rely on your satisfied customers and cater to them. Keep in touch via newsletters, client alerts, E-mail, and broadcast faxes. Notice when your customers get recognition and acknowledge it. Ask them for names of people who could use your service, and follow up immediately. Let your customer know what happens.

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.