Need help selling services?
Successful “service marketing” differs from traditional product marketing. Because services are intangible, building awareness through trust is vital. When selling services, realize that…
85% of new business comes from referrals
Cold calls, direct mail & advertising typically yield a 1:1,000 return
Referrals yield a 2:5 return (40%)
Public speaking yields approximately 1 new clients for every 25 attendees
So, how do you get referrals? Over and above public speaking, rely on your satisfied customers and cater to them. Keep in touch via newsletters, client alerts, E-mail, and broadcast faxes. Notice when your customers get recognition and acknowledge it. Ask them for names of people who could use your service, and follow up immediately. Let your customer know what happens.