Here are some secrets for small business:
Know your customer
Get to know both the business and the client personally. Take time to develop a personal relationship before worrying about marketing or selling.
Provide an advantage
Small businesses don’t always have time for high-end, high-tech equipment and services. They need to gain access to time. So offer a product or service that will increase productivity or make things easier for your customer.
Create a community presence
Establish credibility in the community. Get involved with a cause by joining a local charity, helping a homeless shelter or participating in a fund drive. Helping others can help grow your business.
Always make an offer
Time is one of the biggest issues in business today. Your marketing and sales efforts should make it easy, fast and enticing to buy from you.