How do you rate your agency?
Not every company needs a full-service advertising agency.
What is your marketing challenge? Are you getting the most for your marketing dollars?
You may want to take stock of the service you are currently receiving:
1. Do they know your business?
Marketing consultants help you sell your product. Good consultants know your product, how customers use it and what role advertising plays. They know your business, your brand, your competition and current market trends.
2. Do they know your customer?
Not all buyers of your product buy it for the same reason. Good marketing consultants are aware of local and regional cultures in order to speak to your customers in ways that make sense and motivate them.
3. Do they keep you informed?
Besides an annual plan, do they prepare detailed updates? Do you know where and when your money is being spent? Is the information provided easy to understand? Do they return your calls in a timely manner?
4. Do they follow up?
Make sure your marketing consultant can help you measure results. Can they quantify the success of your business? Your competitors? Your industry?
5. Do they help build your business?
Successful marketing consultants continuously seek out unique marketing ideas, promotional opportunities, and new customers for their clients. Your marketing consultant should be your partner in strategic planning and in tactical implementation.