WHAT
New Mexico Fleet Design had grown into a company that did a whole lot more than vehicle wraps.
It was a sign of the times.
They needed a bigger company with a bigger brand.
WHY
The client asked XtraMark to create:
- a bigger brand
- a fresh corporate identity
- a bold new logo, and
- a sales compensation plan
that would grow as the company expanded into new product arenas and geographical markets.
HOW
After researching local and national competitors, XtraMark created the SignPlex name and brand, featuring a unique selling proposition that showcased expanded product lines.
After
Before
