Marketing with Mini-Billboards

A meaningful electronic signature can boost your business.

With one stroke of the pen (the click of a button), the electronic signature can describe an entire business:

who the writer is,

what type of services the company offers,

the benefits and positive results clients can expect.


A carefully worded signature will enable you to attract and qualify prospects. You can invite the addressee to write back for free additional specific information, or subscribe to a newsletter you publish. What is offered must be in direct relationship to the specialized work or product of the author of the letter.

Consider these guidelines when designing your signature:

> Post your full name, and your company name, and title or position description.

> List the complete name and address of your company, including telephone, fax numbers, e-mail address and URL in hyperlink format.

> Include a precise description of your products or services. State the benefit to the client.

> Induce prospects to contact you further (offer something for free and that “something” must be in direct relationship to your type of business).

> Avoid unsubstantiated statements such as “Go to my web page and you will learn how you can make $40,000 with a $10 investment.”


The electronic signature is a mini-billboard for marketing your business. Ideally it should be no more than a larger size business card. After attempting different versions, ask an outsider’s objective opinion on the content, layout and effectiveness of your e-signature.

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.