A meaningful electronic signature can boost your business.
With one stroke of the pen (the click of a button), the electronic signature can describe an entire business:
who the writer is,
what type of services the company offers,
the benefits and positive results clients can expect.
A carefully worded signature will enable you to attract and qualify prospects. You can invite the addressee to write back for free additional specific information, or subscribe to a newsletter you publish. What is offered must be in direct relationship to the specialized work or product of the author of the letter.
Consider these guidelines when designing your signature:
> Post your full name, and your company name, and title or position description.
> List the complete name and address of your company, including telephone, fax numbers, e-mail address and URL in hyperlink format.
> Include a precise description of your products or services. State the benefit to the client.
> Induce prospects to contact you further (offer something for free and that “something” must be in direct relationship to your type of business).
> Avoid unsubstantiated statements such as “Go to my web page and you will learn how you can make $40,000 with a $10 investment.”
The electronic signature is a mini-billboard for marketing your business. Ideally it should be no more than a larger size business card. After attempting different versions, ask an outsider’s objective opinion on the content, layout and effectiveness of your e-signature.