Marketing

Niche Know-How

Whether you're a large business or a small business just getting started from your home office, you have one thing in common in today's competitive marketplace...you both need a niche!…
XtraMark
October 1, 2019
Marketing

Not Just Rubber Chicken

Your next networking event is not just rubber chicken. Small companies often don't have the money or time for marketing. But getting involved in a group that has some clout…
XtraMark
September 1, 2019
Marketing

Rate Your Ad Agency

How do you rate your agency? Not every company needs a full-service advertising agency. What is your marketing challenge? Are you getting the most for your marketing dollars?   You…
XtraMark
August 1, 2019
Marketing

Selling Services

Need help selling services? Successful "service marketing" differs from traditional product marketing. Because services are intangible, building awareness through trust is vital. When selling services, realize that...   85% of…
XtraMark
August 1, 2019
Marketing

Selling Solutions

Listen up if you're selling solutions! Most sales reps demonstrate a product's technical features. But they miss out on bigger sales opportunities. How can your company solve business problems and…
XtraMark
July 11, 2019
MarketingXtra Stuff

Pricing Your Products

If you're pricing your products, you don't have to be the lowest price to make great sales. Regardless of your distribution methods, consider these pricing tips:   Should you sell…
XtraMark
June 1, 2019
Marketing

Secrets for Small Business

Here are some secrets for small business: Know your customer Get to know both the business and the client personally. Take time to develop a personal relationship before worrying about…
XtraMark
May 4, 2019
MarketingXtra Stuff

Prospecting for Gold

Prospecting for clients takes persistence, but it's easier than panning for gold. Here are a few tips to help locate new clients and grow your business:   1. Network! Network!…
XtraMark
March 1, 2019
Marketing

Dynamite Design Principles

Ready for some dynamite design principles? You can improve your visual communication and ensure your message is conveyed with impact by incorporating basic design principles:   Contrast Contrast creates visual…
XtraMark
February 26, 2019
Marketing

The Two Hour Rule

With all the hype about customer service and quality initiatives, everyone has become leery. Especially your potential customers. No one likes to be kept in the dark, or worse, lied…
XtraMark
February 26, 2019
Marketing

How to Build A Successful Brand

What does it take to build a successful brand? A lot more than just marketing. Successful companies build  brands through:   Brand Essence Elements in a brand's makeup that touch…
XtraMark
February 26, 2019
Marketing

Call the Top Dog

Call the top dog if you want to win new business. CEOs and corporate officers are surprisingly eager to hear unique offers -- especially if you show how your service…
XtraMark
February 26, 2019
Marketing

Designing a New Consultant

There is a new kind of consultant emerging in today's marketing arena. Campaigns need to hit the target strategically and creatively the first time out the shoot, and every time…
XtraMark
February 26, 2019
Marketing

Event Essentials

New company? IPO? New product? Customer relations? Salesforce training? Here are seven event essentials to help stage a successful event.   Sweat the little stuff Define a clear, minute-to-minute game…
XtraMark
February 26, 2019
Marketing

Do Your Leads Qualify?

To find out if your leads qualify, find out these five things about each prospect:   Desire Do they want general information or specific application answers? Are they requesting technical…
XtraMark
February 26, 2019
Marketing

PR Priorities

Public relations can be an effective tool to build credibility, increase sales or establish a new business niche. To develop an effective media relations campaign, make these steps part of…
XtraMark
February 1, 2019
Marketing

Pricing Services

Pricing services to cover overhead expenses is one of the most difficult tasks of a service provider. If you undercharge for your time, you will have a difficult time meeting…
XtraMark
June 12, 2018
Marketing

Simplicity Sells

Potential buyers have to weave their way through a daunting maze of marketing communications and product specifications when deciding to make a purchase. Here are some tips for simplicity selling:
XtraMark
May 12, 2018
Marketing

Streetwise Marketing

Streetwise marketing uses a potpourri of methods to consistently attract customers and remind them of your products and services. Keep these factors in mind when planning a creative and consistent…
XtraMark
April 12, 2018

About the XtraMark Name

Web Design Albuquerque XtraMark Marketing Agency Branding Logos Social Media Videos

Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.