Here's how to communicate with customers & prospects during Covid-19: Be honest. Be brief. Be positive. Check out these tips for communicating with customers and prospects during the pandemic and…
Here's how to communicate with customers & prospects during Covid-19: Be honest. Be brief. Be positive. Check out these tips for communicating with customers and prospects during the pandemic and…
What should you blog about? You can’t blog without ideas, and you’ll need lots of them to maintain a successful blog. Whether blogging is your site’s main purpose, or you…
Writing effective copy for the web synthesizes persuasive benefits and features that solve problems in a format that makes easy for your prospect to take action.
Both email promotions and newsletters have their place. Before you decide the best way to market using email, consider the following: Manage expectations Do not spam. Invite your customers…
This post is full of resources for nonprofit integrated marketing. Click here to download the presentation by XtraMark on 7 Steps to Integrated Marketing for Nonprofits (PDF).
Whether you're a large business or a small business just getting started from your home office, you have one thing in common in today's competitive marketplace...you both need a niche!…
When you think of cross-promotion, think the idea of a team effort sounds good? Remember these tips: Find birds of a feather The key to successful cross-promotion is to…
Your next networking event is not just rubber chicken. Small companies often don't have the money or time for marketing. But getting involved in a group that has some clout…
How do you rate your agency? Not every company needs a full-service advertising agency. What is your marketing challenge? Are you getting the most for your marketing dollars? You…
Need help selling services? Successful "service marketing" differs from traditional product marketing. Because services are intangible, building awareness through trust is vital. When selling services, realize that... 85% of…
Listen up if you're selling solutions! Most sales reps demonstrate a product's technical features. But they miss out on bigger sales opportunities. How can your company solve business problems and…
If you're pricing your products, you don't have to be the lowest price to make great sales. Regardless of your distribution methods, consider these pricing tips: Should you sell…
Here are some secrets for small business: Know your customer Get to know both the business and the client personally. Take time to develop a personal relationship before worrying about…
Haven't had time to keep up with changes to the trademark registration laws? Here's the latest update: #1 No proof of usage necessary to file Applications need only contain…
Prospecting for clients takes persistence, but it's easier than panning for gold. Here are a few tips to help locate new clients and grow your business: 1. Network! Network!…
How to choose your domain? Your domain name is a low-cost branding tool. Your domain name reinforces your brand identity with every E-mail you send. Be sure to choose your…
Ready for some dynamite design principles? You can improve your visual communication and ensure your message is conveyed with impact by incorporating basic design principles: Contrast Contrast creates visual…
With all the hype about customer service and quality initiatives, everyone has become leery. Especially your potential customers. No one likes to be kept in the dark, or worse, lied…
What does it take to build a successful brand? A lot more than just marketing. Successful companies build brands through: Brand Essence Elements in a brand's makeup that touch…
A meaningful electronic signature can boost your business. With one stroke of the pen (the click of a button), the electronic signature can describe an entire business: who the writer…
Call the top dog if you want to win new business. CEOs and corporate officers are surprisingly eager to hear unique offers -- especially if you show how your service…
There is a new kind of consultant emerging in today's marketing arena. Campaigns need to hit the target strategically and creatively the first time out the shoot, and every time…
New company? IPO? New product? Customer relations? Salesforce training? Here are seven event essentials to help stage a successful event. Sweat the little stuff Define a clear, minute-to-minute game…
To find out if your leads qualify, find out these five things about each prospect: Desire Do they want general information or specific application answers? Are they requesting technical…
Public relations can be an effective tool to build credibility, increase sales or establish a new business niche. To develop an effective media relations campaign, make these steps part of…
Pricing services to cover overhead expenses is one of the most difficult tasks of a service provider. If you undercharge for your time, you will have a difficult time meeting…
Potential buyers have to weave their way through a daunting maze of marketing communications and product specifications when deciding to make a purchase. Here are some tips for simplicity selling:
Streetwise marketing uses a potpourri of methods to consistently attract customers and remind them of your products and services. Keep these factors in mind when planning a creative and consistent…
Is entering a partnership is right for you? Make sure it's in line with your company's business objectives. Here are the top reasons companies partner:
Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.
And yes. We misspelled “Xtra” on purpose. Here’s why:
We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.
The XtraMark tagline is designed to get people asking “what is xtra stuff?” This generates interest and begins a conversation. Just like a good brand should.
When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo, and a company brand both you and your customers will get excited about.