event essentials

New company? IPO? New product? Customer relations? Salesforce training? Here are seven event essentials to help stage a successful event.


Sweat the little stuff

Define a clear, minute-to-minute game plan well in advance.

Pick the right venue

Your location can make or break the launch event. Chose a location based on your objective — accessible vs. private, functional vs. entertaining, local vs. destination, budget vs. luxury.

Maximize synergy

The best launch parties achieve multiple ends with multiple audiences.


Review the details with your entire team and have contingency plans ready.


Is everybody happy?

No event runs perfectly, so smile and keep the big picture in mind….It’s a party!

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.