email newsletters vs promotions

Both email promotions and newsletters have their place. Before you decide the best way to market using email, consider the following:

 

Manage expectations

Do not spam. Invite your customers and prospects to sign up for promotions or a newsletter.

Then you have a receptive audience to the type of email communications you send.

Email promotions are primarily one-way communications designed to achieve the short-term goal of driving traffic and sales.

An email promotion contains a distinct call to action (“click here to buy now”).

 

Email promotions can:

> Help you get your share of holiday business

> Boost sales, appointments or traffic in slow months

> Promote your brand

> Clear space for new stock

> Move excess inventory

> Get your name in front of a new or existing customer

> Reward your most loyal customers

 

Email newsletters are regularly scheduled communications that encourage a two-way “conversation.” While a newsletter can contain some calls-to-action that provide short-term benefits, newsletters are uniquely suited to accomplish the long-term goals of customer retention and loyalty.

 

Email newsletters can:

> Build relationships with your customers and prospects

> Position your company as a valuable resource

> Obtain and retain the mind share of your customers

> Educate and inform

> Build your credibility over time

> Widen your audience via “word of mouth”

> Help you get your share of holiday business

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.