choose your domain

How to choose your domain? Your domain name is a low-cost branding tool. Your domain name reinforces your brand identity with every E-mail you send.

Be sure to choose your domain wisely. This brand identity should reinforce both your online and offline marketing efforts.

> Select a name that is not only easy to pronounce and easy to spell….make sure that it spells the same way as it sounds.

> Avoid hyphens, numbers, and abbreviations to prevent confusion.

> Chances are your .com name is not available anymore. Opt for one of the new Internet domain extensions — .net, .org, .TV, .biz, .name….

> Make it as short as possible. Stick with a one-word name if you can.

> Count syllables as well. If it is easy to pronounce and under six syllables, most likely people will find you

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.