How to choose your domain? Your domain name is a low-cost branding tool. Your domain name reinforces your brand identity with every E-mail you send.
Be sure to choose your domain wisely. This brand identity should reinforce both your online and offline marketing efforts.
> Select a name that is not only easy to pronounce and easy to spell….make sure that it spells the same way as it sounds.
> Avoid hyphens, numbers, and abbreviations to prevent confusion.
> Chances are your .com name is not available anymore. Opt for one of the new Internet domain extensions — .net, .org, .TV, .biz, .name….
> Make it as short as possible. Stick with a one-word name if you can.
> Count syllables as well. If it is easy to pronounce and under six syllables, most likely people will find you