call on the top dog

Call the top dog if you want to win new business. CEOs and corporate officers are surprisingly eager to hear unique offers — especially if you show how your service will give them the one-up on the competition.

Sell from the top down to get your foot in the door of large companies. You may not get the CEO immediately, so treat his or her assistant with equal respect.

Be tenacious. Even if the CEO doesn’t have the time, your sale isn’t dead. Ask for the name of the appropriate contact within the company. Then, you can introduce yourself to that decision-maker by saying, “CEO Martha Bigshot recommended I call to talk to you about….” When cold calling, it pays to go straight to the top.

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About the XtraMark Name

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Every company needs a unique name. And XtraMark is no different. The name XtraMark means we do marketing and “xtra stuff” to help keep your organization successful.

And yes. We misspelled “Xtra” on purpose. Here’s why:

We actually started out with a different name. And it turns out there was a conflict with another company. And we learned the hard way – It pays to do due diligence to capture a unique and compelling name.

The XtraMark tagline is designed to get people asking “what is xtra stuff?”  This generates interest and begins a conversation. Just like a good brand should.

When XtraMark creates your brand, we guarantee you’ll have a unique name, an eye-catching logo,  and a company brand both you and your customers will get excited about.