| Team Member | Specialty | Experience | Results |
| Lori Shaw | XtraMark principal: results generator, account service and project management, research, creative development, web marketing, public relations, media placement, results measurement, and accounting. | 20 years in all marketing disciplines | AMA Marketer of the Year for City of Rio Rancho
Convention & Visitors Bureau (2002), and Award of Merit for print advertising (2008). AMA Marketer of the Year Award of Merit for the City of Rio Rancho Water Conservation Office (2004). Cross-discipline marketing solutions for clients in a wide variety of government, economic development and related industries. |
| Anais Chakerian | Web and database programming (XHTML, CSS, PHP, MySQL, FilemakerPro) | 9 years in web coding and development | Web sites for George Lucas Educational Foundation, and for construction, high technology, and health care clients |
| Bernie Hall | Research and search engine marketing | 5 years in business and psychology | Internet research for search engine optimization and marketing |
| Bev Lenihan | Strategic marketing planning, public relations, and fund raising | 30+ years in marketing communications | Business and marketing plans, grant writing, fundraising, public relations and trade shows |
| Cheri Masters | Print and graphic design, and electronic file preparation | 20+ years in fine art, graphic design for print and advertising | Logo and corporate letterhead packages, brochures, newsletters, travel planners, annual reports, promotional giveaways - for a wide range of New Mexico clients |
| Chris Cordova | Market research and analysis | 20 years in market research and economic development | Phone, mail, focus group and web surveys for economic development, tourism and other industries |
| Christine Waszak | Web and graphic design | 10 years in web design and graphic arts | Web sites, logos and brochures for services sectors including real estate and building |
| Deborah Fulton | Multimedia design and programming | 6 years in web, multimedia, and print design | Illustrator, Photoshop, Dreamweaver, Flash, Fireworks and InDesign graphic design and multimedia programming for manufacturing, non-profit, services and tourism clients |
| Frank Balliett | PC and networking "geek" | 30 years experience high tech with emphasis on networks, PCs, and computer security | PC guru for small-to-medium businesses including legal, health care, non-profits, services, retail and other organizations |
| Laura Doth | Integrated marketing campaigns and project management | 15 years in all marketing disciplines | Tourism, government, retail and service sector clients |
| Luke Frank | Search engine optimization and copywriting | 14 years in public relations and copywriting | Research, tracking and analysis of web site marketing campaigns. Water conservation marketing and copywriting expertise with City of Albuquerque |
| Mark Doth | Media campaigns and press relations | 15 years in all marketing disciplines | Awards for Ruidoso tourism publication and media design |
| Susan Weller | Web site design and programming | 6 years in electronic media | E-commerce web sites for tourism, health care, manufacturing, law, nonprofit and service sectors |
| Zac Van Note | Graphic, web & multimedia design and programming | 17 years in graphic design, print and web production | Printed catalogues, Internet and Intranet web design, Adobe Certified Expert on Mac and PC |
| Kristi Edwards | Project management & development, strategic marketing, grant writing, non-profit development & communication & public relations | Over 17 years experience in marketing, business & product development & promotion, project management & event/trade show planning & execution | Business and strategic plans, promotional incentives, grant funding retrieval and retention, marketing/project development and management, campaign development and execution. Material development; brochures, literature, flyers, training manuals. |