What Makes Good Graphic Design?
There’s an acronym that’s key to every good design: CRAP BUMD!
> Web Design > Copy & Content > SEM / SEO
> Pay Per Click > Blogging > Social Media
> Branding > Copywriting > Graphic Design
> Advertising > Print & PR > Xtra Stuff
Get some bang for your buck.
Can’t afford a marketing department or big, fancy ad agency? XtraMark specializes in all forms of affordable online and offline MarCom solutions.

We are not your typical ad agency.
XtraMark integrates branding, advertising, web site, social media and marketing communications to get results for clients of any size!

What is Xtra Stuff?
Check out XtraMark’s growing list of Xtra Stuff we do for clients to add value and help businesses succeed.

Great brands are driven by big ideas.
XtraMark creates brands the cut through clutter, create momentum, deliver on a promise, and encourage loyalty.

We speak geek so you don’t have to.
XtraMark designs websites you can update, makes Google happy, and broadens your social circles for results.

XtraMark does it all!
Ads that pop. Signage that stops. Nice brochures that entice. PowerPoints that are precise. Bold billboards. Gotta have giveaways.
We’re on call whenever you need a little marcom project, website updates, or a brand new brand. >> Contact XtraMark!
Advice should be free. XtraMark publishes free marketing tips on our blog. Sign up and get free marketing tips by email!
There’s an acronym that’s key to every good design: CRAP BUMD!
XtraMark does all types of marketing. AND we do “xtra stuff” too!
We help consumers see your company differently.
Our marcom expertise includes online and offline marketing to achieve measurable results.
XtraMark is a full-service marketing communications company that gets results for clients of any size!
The XtraMark team is a group of visionary creatives who excel in cohesive visual and written Marcom messaging.
Together, we offer a combined 250 years experience in marketing, communications, business development, research, graphic design, copywriting, web design and related technologies.
As a leader and a collaborator, Lori Shaw contributes 28 years experience developing marketing strategies and sales tactics for business-to-business and business-to-consumer organizations in a wide variety of industry sectors.
Lori creates successful marketing campaigns that cut through clutter, engage audiences and generate results.
>> Resume
Lori Shaw is a member of the Trusted Advisor Network.
Lori Shaw is a copywriter and a member of the WriterGals.
25+ years in fine art, graphic design for print and advertising. Print and graphic design, and electronic file preparation Logo and corporate letterhead packages, brochures, newsletters, travel planners, annual reports, promotional giveaways for a wide range of New Mexico clients.
Drupal-based web and database programming and development (XHTML, CSS, PHP, MySQL, FilemakerPro). Web sites for George Lucas Educational Foundation, and for construction, high technology, retail and health care.
10+ years experience in public relations, marketing writing and message integration. Social networking to communicate with current and potential customers and the media through social media, newsletters, news releases, and websites.
25+ years in market research and economic development. Market research and analysis. Focus groups, phone, e-mail and web surveys.